Pasadena Athletic Association (PAA) Cycling Club Sponsor Highlight – Empire Bikes, Title Sponsor Core values are those guiding principles that dictate behavior and action. Rock Sanchez, founder and owner of Empire Bikes, shared that his passion for cycling is directed through the values of Trust and Expertise. These two core values dictate the behavior and action in Empire Bikes’ support of cyclists. Rock, with only a couple of “corporate paychecks” in his pocket, founded Empire Bikes in July of 2012 (http://www.empirebikes.net/). Today, Empire Bikes operates and serves the cycling community from two locations, 625 S. Myrtle Ave, Monrovia, and 4200 Chino Hills Parkway, Chino Hills. Offering Giant, Scott, Cervelo, and Felt bicycles, Empire Bikes has the distinction of being fastest growing Giant dealer in North America, and has clearly established a Reputation for Quality. Trust and Expertise within Empire Bikes is readily observed. This past summer, Empire Bikes hosted multiple training rides for the first annual PAA endurance event community training program. Two of the sessions offered bike clinics for the participants, covering topics that included changing a flat, wheels, shoes, “what should be in my bike bag?”, and other topics. Rock and his staff patiently and thoroughly covered any and all questions. Bring your bike in for a tune up, watch a DHAG be expertly put to use. What’s a DHAG you say? Derailleur Hanger Alignment Gauge. It’s a sight to watch Rock make the fine adjustments pinning this tool to multiple points on the rear wheel, and results have been known to make the bike shift better than new. Empire Bikes covers the full gamut of cycling interests, including road, mountain, cyclocross, and BMX bikes. Empire Bikels inventory includes every conceivable part and accessory on anyone’s wishlist. To learn more about Empire Bikes, Rock and his team, check out these videos: http://www.empirebikes.net/about/about-empire-pg56.htm Empire Bikes became PAA’s title sponsor in 2015. A huge benefit of Empire Bikes sponsorship for PAA? Empire Bikes offers our members a 20% discount. Go check out either location, there’s bound to be something for everyone.